Enlighten
Graham Hancock
Enlighten is a new interactive advertising medium that is able to blend into the surrounding architecture. Using energy-efficient LEDs, pixelised moving images and text can be presented through a wall or surface. As a person approaches, an advert is randomly selected from a library and presented through the surface as multiple dots of light with accompanying sound. If the person lingers, the adverts play consecutively on a loop, then fading to return to the natural décor as they move away. The sudden appearance through unusual and unexpected surfaces adds to the impact of the advert, immediately attracting consumer attention.
This new display allows for the development of advertising in a number of locations such as bars, restaurants, nightclubs, and shopping centres without detracting from the atmosphere.
