Common Threads
Kate Saunderson
In Britain we are faced with an ageing population. This is occurring alongside a growing digital divide between the young and the old.
Learning to use new technologies is a vital part of staying connected in the digital world. This activity could prove difficult for older generations who have limited experience and confidence.
Commonthreads is a service that aims to reduce this digital divide by engaging families online through game play. The consumer receives a kit that is designed to connect them and their family to a social networking site through their joint interests, such as photography, film or written word. It provides a structured introduction as well as games to be completed by all.
