about us | philosophy

The evolution of existing and emergence of new technologies has profound implications for products, the people who use them and the cultures in which they are placed. This is both an exciting and daunting proposition. Innovative Product Design aims to educate hybrid designers who have the ability to evaluate and creatively use technology in a design context. Through sensitively and critically assessing the needs of people we hope our graduates can design products that have a positive impact on our changing society.